Privacy and Cookie Policy
Last updated: January 2026
1. Introduction
Rue S.r.l. ("Rue", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.
This policy applies to information we collect when you visit our website at www.rue.xyz or when you contact us directly.
2. Data Controller
The data controller responsible for your personal data is:
Rue S.r.l.Via Enrico Mattei 106
40138 Bologna, Italy
Email: [email protected]
3. Information We Collect
Our website is designed to minimize data collection. We only collect anonymous technical data through our service providers:
- Technical Data (anonymized): Browser type and version, device type, operating system, approximate geographic location (country/region level only), and pages visited. IP addresses are anonymized and not stored in identifiable form.
- Usage Data (aggregated): Anonymous, aggregated information about how visitors interact with our website, such as page views and session duration.
We do not collect personal identification information such as names, email addresses, or phone numbers through this website, unless you voluntarily contact us via email.
4. How We Use Your Information
The anonymous data we collect is used for the following purposes:
- Website Analytics: To understand how visitors use our website and identify areas for improvement.
- Security: To protect our website from malicious attacks and ensure its availability.
- Performance Optimization: To monitor and improve website loading speeds and user experience.
If you contact us directly via email, we will use your contact information solely to respond to your inquiry.
5. Cookies and Tracking Technologies
Cookies are small text files that are placed on your computer or mobile device when you visit a website. We use minimal cookies to understand how our website is used.
5.1 Types of Cookies We Use
- Essential/Technical Cookies (Cloudflare): Our website is hosted on Cloudflare Pages. Cloudflare may set essential cookies for security purposes (such as bot detection and DDoS protection). These cookies do not track you across websites and are necessary for the secure operation of our site.
- Analytics Cookies (Google Analytics 4): We use Google Analytics 4 (GA4) with IP anonymization enabled. This means your full IP address is never stored or processed. GA4 collects anonymous, aggregated data about website usage such as page views, session duration, and general geographic region. This data helps us understand how visitors use our website and improve our content. No personally identifiable information is collected.
5.2 Managing Cookies
You can control and delete cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. Please note that disabling cookies may affect the functionality of some websites. For more information about cookies and how to manage them, visit allaboutcookies.org.
5.3 Google Analytics Opt-Out
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
6. Data Sharing and Third-Party Services
We do not sell your personal information. The anonymous data collected through our website may be processed by the following third-party service providers:
- Cloudflare, Inc. (USA) – Provides website hosting, content delivery (CDN), and security services. Cloudflare processes technical data to deliver our website securely and efficiently. For more information, see Cloudflare's Privacy Policy.
- Google LLC (USA) – Provides analytics services through Google Analytics 4. Google processes anonymized usage data to generate aggregate statistics. For more information, see Google's Privacy Policy.
Both Cloudflare and Google participate in data protection frameworks and implement appropriate safeguards for international data transfers.
7. Data Security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. We limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.
8. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
9. Your Rights
Under certain circumstances, you have the following rights under data protection laws:
- Right of Access: You can request copies of your personal data.
- Right to Rectification: You can request that we correct inaccurate personal data.
- Right to Erasure: You can request that we delete your personal data.
- Right to Restrict Processing: You can request that we restrict the processing of your personal data.
- Right to Data Portability: You can request that we transfer your data to another organization.
- Right to Object: You can object to our processing of your personal data.
If you wish to exercise any of these rights, please contact us at [email protected].
10. Third-Party Links
This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.
11. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date.
12. Contact Us
If you have any questions about this privacy policy or our privacy practices, please contact us at:
Rue S.r.l.Via Enrico Mattei 106
40138 Bologna, Italy
Email: [email protected]